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Apple has announced a new Apple Music studio on the Champs-Elysées in Paris, as it celebrates four decades since its start in France.
Alongside its radio studios in Los Angeles, New York, Nashville and London, Apple’s new Paris site will initially be used for long-term interviews. According to a statement, Apple says it will be used for LE CODE and Hits Francais programs.
“The studio will also soon welcome artists who will come to animate their own radio programs”, specifies the announcement from Apple France. “The space will include a radio studio with a DJ booth, as well as a Space Audio listening booth for artists.”
“France holds a special place in my heart,” Tim Cook said in the same statement. “Each time I go, I am inspired by this welcoming, dynamic and deeply creative community of artists and developers. I am delighted to celebrate 40 years of Apple in France with our local teams and the customers and communities they serve.”
Speaking to France.TV’s “C a Vous” (“C’est vous”) program, Cook said “there is nothing ordinary about France”.
“I love France,” he continued. “France is an incredible heart of art and innovation, and really sits at the intersection of creativity. Apple has always aspired to do that, and so we are kindred spirits, in a way.”
Apple says it started with a small sales team in France in 1981. It now has 2,700 employees and operates 20 Apple Stores.
It was also in France that Jean-Louis Gassee first worked for Apple. Gassee later introduced the launch of devices such as the Macintosh IIfx and started the Newton MessagePad project.
Although he left Apple in 1990, he continues to comment on the company occasionally in his Monday Note blog.