Brian Kelley marks the date of the Chill Cowboy Country Club NFT mint

Kelley and his wife team up with Tronic for fundraising

Bold visionaries and entrepreneurs Brian and Brittney Kelley, alongside WHY&HOW CEO and Founder Bruce Kalmick and WHY&HOW Ventures President Bryan Bulte, announce today (Thursday, June 30) mint day for their limited NFT collection, Chill Cowboy Country Club (CCCC). Additionally, they are proud to reveal a new partnership with Dallas-based Tronic, an expert in the dynamic world of Web3 and NFT technologies. Creating the pinnacle of markets for country music fans, artists and Western brands, this union will ensure members have exclusive access to the benefits and experiences they love, as the community is built with the latest Web3 technology.

“We are beyond excited to partner with Tronic. We believe their knowledge and expertise will take CCCC to the next level,” share Brian and Brittney Kelley.

“The world of Web3 provides CCCC with a secure way to provide members with the unique experiences they crave,” said Travis McElroy, Founder of Tronic. “NFT technology provides unparalleled security that ensures members are the sole owners of their memberships. With their membership NFTs in their digital wallets, owners gain access to a community that was made for them, exclusively.

CCCC’s 6,000 memberships in the form of non-fungible tokens (NFTs) Chill Cowboy or Cowgirl are available from 3:00 p.m. CT on ChillCowboy.com. Blending futuristic metaverse innovation with one-of-a-kind IRL (real-life) experiences to introduce truly groundbreaking NFT, CCCC serves as the ultimate community for country music and aims to further educate the wider audience about cutting-edge opportunities in NFT. Each NFT – designed by artist Benedict Aiteobhor (Invisible Friends NFT) – is completely unique and randomly generated from over 260 possible traits, including expressions, clothing and accessories. The limited collection includes over 100 ultra-rare 1-on-1 NFTs that everyone has the chance to hit. Buy resell options will also appear on secondary markets like OpenSea and Rarible. Memberships are securely stored as ERC-721 tokens on the Ethereum (ETH) blockchain.

CCCC memberships are offered in three tiers: General Admission, VIP, and Legendary. All membership levels include admission to premium benefits at Chill Cowboy Fest, featuring some of the biggest names in country music; exclusive “members only” products; access to AMA (Ask Me Anything) artists; virtual concerts; access to behind-the-scenes footage and live videos from top performers; and discounts and giveaways from brand supporters CCCC Boot Barn and Lone River Ranch Water, plus partners like Pnuma Outdoors and Remington, and more to come.

By creating a vibrant digital space for anyone who loves the country lifestyle and wants to interact with a community that shares the same love, VIP and Legendary members will receive even more curated opportunities, including VIP access to all CCCC events and exclusive access to founding partner artists like Danielle Bradbery, Tyler Braden, Breland, Halle Kearns, RaeLynn, Chase Rice, Jep and Jessica Robertson from duck dynastyLiz Rose and Drake White, plus support from Abby Anderson, Lucas Hoge, Dani Rose of Honey County, Jenna Paulette, Trey Smith and Jennifer Fielder of SmithField, Stephanie Quayle and Alexis Wilkins, with many more talents to be announced.