Buckle announces partnership with rising country music artist MaRynn Taylor

KEARNEY, Neb.–(BUSINESS WIRE)–Denim destination and specialty retailer, The Buckle, Inc. (Buckle), is thrilled to announce its new partnership with country music artist MaRynn Taylor for his Christmas release of “O Come, All Ye Faithful.” This partnership includes holding and premiering MaRynn’s music video, adding the single to Buckle’s in-store playlists, and an in-store performance by MaRynn at the Cool Springs Galleria Mall in Franklin, TN on Sunday, December 4.

This music video features MaRynn’s gorgeous rendition of the song, outfitted head-to-toe in Buckle Styles. Viewers will have exclusive access to the video on Buckle.com on November 16, 2022, at 12:00 p.m., 24 hours before the video airs on any other platform.

“It’s always exciting to present our brand in new and different ways. This partnership has been a unique opportunity to showcase our styles, showcase a talented artist and share warm wishes with our guests over the holiday season,” said Buckle President and CEO Dennis Nelson.

MaRynn is a 21-year-old singer and songwriter from Michigan. Her Midwestern roots, impeccable talent and love for the Buckle style forged a real connection with the brand. This partnership shows how music and style come together to share a story and spread holiday cheer.

“The opportunity to work with Buckle this holiday season is such a joy, especially as I’m releasing my first Christmas song,” said MaRynn. “I knew I needed outfits that suited me and made me look my best this holiday season. Growing up, I remember Buckle being one of those stores in the mall that I always admired walking past, wanting to wear their clothes. As a young woman, I sometimes struggled to feel good about myself, and I knew that by teaming up with Buckle this holiday season, I would find my perfect fit.

MaRynn continued: “For the “O Come, All Ye Faithful” music video, our focus was cozy, warm, and relaxed and Buckle sent me beautiful classic Christmas looks with enough flair to make them unique to me. It’s really important to me and I love that Buckle and I are partners – it’s a real gift.

MaRynn Taylor’s debut EP something i would do (Black River), his current Country radio single, “Each summerand his version of the Christmas classic, “O Come, All Ye Faithful” are out now.

To outfit MaRynn for her holiday outing, Buckle provided styles from her private label collection including BKE, Buckle Black, Willow & Root, Gilded Intent, Gimmicks and Sterling & Stitch. Find the styles featured in the video and MaRynn’s top style picks at Buckle.com/MaRynn. The partnership, secured by VLR Agency, will also feature new digital content on Buckle and MaRynn Taylor’s social platforms.

MaRynn’s holiday release of “O Come, All Ye Faithful” will premiere at midnight on November 16, 2022. You can watch it here. For more information, visit marynntaylor.com and follow MaRynn Taylor on Facebook, Instagram, TwitterYouTube and TikTok.

About The Buckle, Inc.

Offering a unique mix of high quality, on-trend clothing, accessories and footwear, Buckle caters to fashion-conscious men, women and young people. Recognized as a denim destination, each store offers a wide selection of fits, styles and finishes from leading denim brands, including the company’s exclusive brand, BKE. Based in Kearney, Nebraska, Buckle currently operates 439 retail stores in 42 states.

About Marynn Taylor

Country music’s new powerhouse is a reflection of its generation. “I want people to hear my story and connect it to their story,” says MaRynn Taylor, a rising country music singer who is on her way to connecting with millions of fans. His new EP of 5 songs, something i would do (Black River), provides insight into the 21-year-old’s world, with each track offering snapshots of her present and past. Radio-ready “Every Single Summer” is about a young MaRynn spending carefree days on Lake Michigan, playing outside and hanging out with friends. She eventually moved to Nashville where a chance encounter at the 2019 CMA Music Festival gave her the break she needed – an impromptu performance after Black River Entertainment’s 60 Second Spotlight event closed for the day. MaRynn says she spent the next few months at a “musical summer camp” learning songwriting and recording music for the first time in a professional recording studio. MaRynn is thrilled to hit the road and share these songs that are so dear to her heart with her fans and to hear their personal stories as well. Today, MaRynn Taylor is no longer the little girl dreaming on the porch; she is the voice ready to inspire a generation.

About the Viva La Rock agency

VLR (www.vlragency.com) is an entertainment partnership agency founded in 2007 by former Atlantic Records executives Julianne Johnson and Lindsay Harris. Client work has included music, sports, TV and film deals with brands and celebrities.