Born in Miami fun wine announces that Christina Aguilera will join the team as Director of Culture. The company, famous for its ready-to-drink wine cocktails, has been committed to encouraging creative self-expression since its origins. Along with the company’s founder and CEO, Joe Peleg, Aguilera will also help Fun Wine continue its global expansion into Europe and Asia.

Ahead of her headlining performance at this year’s LA Pride Festival, Christina Aguilera will host a merchandise pop-up in Los Angeles in partnership with Fun Wine on June 9-10. There will be an exclusive invite-only pre-opening event on the evening of June 8 where media, influencers, friends and family will be invited. During this pop-up, customers will have first access to Christina’s Pride themed merchandise and the exclusive chance to sample Fun Wine.

Christina Aguilera, Director of Culture at Fun Wine, said of her appointment:

“I am delighted with this opportunity to be Fun Wine’s Director of Culture. Along with being a wine enthusiast, I believe in encouraging self-expression, which aligns with Fun Wine’s colorful and creative aesthetic. My first brand collaboration will launch my role as Chief Culture Officer in the most special way, as we celebrate individualism, fun, creativity and culture with the LGBTQ+ community for Pride Month on 8 , June 9 and 10 at our Merch Pop-Up Boutique!

Founder and CEO of Fun Wine, Joe Peleg shares:

“At the heart of the brand there has always been this belief that finding and expressing ourselves can and should be fun. There is no better person to fill this position than Christina because she embodies everything that holds us together We’ll see Christina spring into action through our first project at LA Pride in June, which will be followed by a full list of activities that will help Fun Wine grow stronger and create positive change for everyone brand touches. Welcome to the team, Christina!”

About Christina Auguilera

Christina Aguilera is a Grammy Award-winning singer-songwriter known for her powerful voice and hit songs. Throughout her career, she has sold over 43 million records worldwide. Aguilera has reached five No. 1 singles on the Billboard Hot 100 chart, making her the fourth female artist to top the chart in three consecutive decades (the 1990s, 2000s, and 2010s). She has won six Grammy Awards, including a Latin Grammy Award. She has also received a star on the Hollywood Walk of Fame and holds the prestigious honor of being the only artist under 30 to appear on Rolling Stone magazine’s list of the 100 Greatest Singers of All Time. Additionally, in 2021, she received the first Music Icon Award at the People’s Choice Awards. Aguilera continues to use her voice for good, having served as the global spokesperson for Yum! Brands’ global hunger relief effort since 2009 has raised more than $150 million for the World Food Program and other hunger relief agencies. She continues to be represented by Roc Nation, CAA and imPRint.

About fun wine

fun wine is a flavor-focused, Miami-born, take-out wine cocktail that pursues pleasure by drawing inspiration from self-expression. Each of the six flavors of all-natural ingredients is bursting with life, brimming with personality and individuality, and an unmistakable flavor that contains only 59 calories per 5 ounces and is sweetened with monk fruit. Fun Wine flavors include Peach Passion Moscato™, Coconut Pineapple Chardonnay™, Strawberry Rosé Moscato™ and Sangria as well as The Cafe Graffiti Collection™ – Espresso Cabernet™ and Cappuccino Chardonnay™. Each flavor is sold in a beautifully designed 750ml glass bottle and 330ml aluminum bottles. Visit Where @funwineofficial to learn more.