Halsey launches her second makeup line, af94 | Music News

Courtesy of af94

Halsey is the proud owner of not one but two makeup lines after the launch of her new brand af94.

In a Press releasethe singer launched the brand new beauty brand exclusive to Walmart.

“After listening to feedback received from fans and friends, I wanted to create another less expensive self-expression line with a broad reach,” the Grammy nominee said in a statement, “which is why we are so excited to launch this new collection with Walmart.”

Halsey continued, “I hope wearing this makeup, even though it looks like you, inspires you to break the rules of beauty and color outside of the lines.”

“I will always remember being 15 and saving up to buy my first eyeliner. It was electric blue and a big purchase for me at the time, but the thrill of wearing such a bold color was worth it. every penny,” they added. . “I created af94 so everyone can stand out with bold makeup, but at an affordable price. »

Halsey came up with the name af94 by combining the first initials of their birth name, Ashley Frangipaneand the year of their birth, 1994.

The new brand – which will launch on July 25 at Walmart – offers new products such as colored eye shadow pencils, lipsticks, makeup remover wipes, cheek and lip tints and body stickers . All products are completely vegan and cruelty-free.

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