Hot Wheels and Global Music Artist Luis Fonsi Announce Partnership

Growing up around his father’s car business, Fonsi has long been fascinated by all things automotive. “The little kid in me is very excited to be a part of this project, and to be here working alongside these incredible creative minds is a dream come true,” says Fonsi. Working with Hot Wheels allowed him to tap into that childhood nostalgia and marry it with his current passion for music. For this custom build of the 2021 Ford Bronco, Fonsi selected a cactus gray base, a cooler neutral than its ubiquitous black. He then added custom orange accents throughout to make it stand out. The finishing touch is an amalgamation of Fonsi’s own LF logo with the iconic Hot Wheels flames, displayed on the roof of the vehicle in a bold show of collaboration.

A limited edition leather jacket, available in a run of just 21 pieces, will be launched to celebrate this partnership. The jacket features racing styling and mirrors custom construction details – cool gray and bright orange accents, as well as co-branded logo. Additional badges feature the number 68 to represent the year Hot Wheels was founded, the number 21, which has special meaning for Fonsi: his favorite number worn by his childhood hero, the Puerto Rican baseball superstar. Roberto Clementduring his storied career, as well as designing a skull wearing headphones to give him that rock star vibe.

Fonsi’s exclusive Hot Wheels die-cast, hand-painted version of the 2021 Ford Bronco will be given as a gift with the purchase of this limited-edition leather jacket, which sells for $1,200 and will be available only on from November 5.

A collection of additional clothing items will be launched simultaneously and will include two additional leather jackets for (men and women), hats and hoodies.

A second decline is expected for the week of November 22, 2021 and will include a polo shirt and t-shirts.

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