Corporate News Education & Events Pathways Into Music Update
By CMU Editorial | Posted on Thursday, May 19, 2022
Last week, CMU’s Pathways Into Music Foundation used the MUSIC + EDUCATION sessions at The Great Escape to showcase more of its research that aims to provide music educators and talent development organizations with resources they can use to give artists in the DIY phase the knowledge and information they need to pursue a career around their musical creation.
At TGE, Foundation Director Phil Nelson introduced the Artist Circle, a way to understand the process artists go through to build audiences and business around their music.
It starts with creative activities, then moves to building a fan base, which in turn is amplified by promoting releases and shows, and finally artists look for ways to fundraise and generate income. around their music. There are therefore four quarters in the circle of artists: creative, fanbase, promotion and finance.
Once the circle of artists was introduced, music industry experts were then invited on stage at the TGE to compile together the ten key pieces of knowledge and information that educators and talent development teams should seek to communicate to DIY phase artists for each quarter of the circle.
Family In Music’s Henriette Heimdal, Mother Artists’ Natasha Gregory and SNM Management’s Shikayla Nadine provided guidance for the promotional quarter – focused on releasing music, as well as marketing and live activity around those releases. .
Here are the ten tips they compiled…
1. Make a year-long release plan – so you have a basic idea of what music you’re going to release when, which allows you to both plan your social media activities and gigs accordingly, and to sort your tracks and the elements that accompany them well and early. Although at the same time, be prepared to change these plans quickly if circumstances require!
2. Choose the right DIY distributor to stream your music. Many streaming platforms have public lists of their preferred distribution partners – be sure to check them out when choosing a distributor. And talk to other music creators you know about the distributors they use and their experiences.
3. Don’t be afraid to think outside of your local market. In the digital realm, you might find an audience in other countries before yours. So be sure to distribute your music as widely and globally as possible.
4. Once you release music regularly, be clear about the timelines and deadlines for each release – including the deadlines of the companies you work with.
5. It is always worth pitching your releases to the media and relevant industry contacts. Figure out who the right contacts are — for example, are they championing new artists and focusing on the right genre — and send them personalized emails.
6. To help you in this process, learn how to write good press releases and artist biographies.
7. Networking is key – when you release music and start performing live, try to connect with people in the industry and media. Maybe start with a polite personalized email. Maybe ask for advice and feedback the first time. And be sure to target all messages correctly.
8. As things progress, you’ll start to build a team, working with more people and companies in the music industry. But be realistic. Just because you have a team on board doesn’t mean everything will suddenly go up a level. Every opportunity leads to the next opportunity.
9. When collaborating with others and working with other people, encourage and listen to feedback. Constructive criticism is great. That said, at the same time make sure you’re true to yourself. Consistency is the key.
10. Once you regularly release music and play shows, it can get overwhelming – there never seems to be enough hours in the day to do it all. But take your time, have fun, live each day and enjoy the little moments.
We post the ten tips for each quarter of the circle of artists every day here on the CMU website. Or you can get them all in one place by downloading the latest Pathways Into Music Research Digest here.