Kevin Ross Talks Drive 2 and Navigating the Music Industry

Image source: Beth Taye

Since “Verzuzlaunched in March 2020, it has hosted some of modern music’s biggest showdowns between singers, songwriters and producers. The latest episode featured R&B legends Anthony Hamilton and Soulchild Music one-on-one for the Valentine’s Day special. During the battle, Kevin Ross performed a moving rendition of “Lessons (Remix)” alongside Hamilton and guests Eric Roberson and Raheem DeVaughn. POPSUGAR caught up with Ross after the battle, and he described the event as a “surreal experience.”

As a Grammy-nominated R&B singer, songwriter and producer, Ross has worked with such acclaimed artists as Ari Lennox, Trey Songz, Nicki Minaj, Toni Braxton and Jamie Foxx. Formerly signed to Motown Records, Ross took what he calls “the biggest leap of faith as a man and an artist” when he decided to leave the label in 2018. The following year, he founded his own label, Art Society Music Group. (AMG), where he focuses on providing emerging artists with the right tools to navigate the music industry. “What you talk to others has power,” Ross says. “An artist’s greatest tool is to be an executor, to be bold.”

Kevin Ross
Image source: Beth Taye

Ross is certainly an example. Shortly after forming AMG and partnering with distribution company Empire, he released two complete works amid a global pandemic. “Audacity, Vol. 1” and “Audacity, vol. 2“came out in 2020 and are two parts of a larger collection,”Audacity over“While many artists in the industry experienced a lack of creative inspiration during this period, Ross saw it as “the perfect time to make mistakes”. With this intention, Ross made music more freely and landed a single #1 at Sirius XM with “god is a geniusfrom “Audacity, Vol. 2.”

In October 2021, he released his latest album, “Player 2.” He describes the creative process behind this album as “shooting in the dark with a blindfold on, getting close to the target.” The album received millions of streams on digital streaming platforms, and its single at success”looking for love“spent 20 weeks on Billboard’s R&B charts, peaking at #9 in November 2021.

“Drive 2” takes listeners on a journey through the human experience: the highs, the lows and everything in between. “There’s something on the album for everyone,” he says.

Check out the music video for “Looking For Love” below and stream “Drive 2” here.