“KRAFTON’S VIRTUAL HUMAN – ANA – MAKES HIS MUSICAL ARTIST DEBUT WITH THE RELEASE OF HIS FIRST SINGLE”



AMSTERDAM, NETHERLANDS. – September 15, 2022 – Following its full disclosure by KRAFTON, Inc. (PUBG: BATTLEGROUNDS, The Callisto Protocol, Moonbreaker) last month, virtual influencer ANA made her official debut as a music artist with the worldwide release of her debut single, SHINE. SHINE is now available on digital music streaming platforms worldwide. The official clip of SHINE is available on the ANA YouTube channel.


KRAFTON and ANA collaborated with Cha Cha Malone, co-CEO of H1GHR MUSIC, to produce SHINE. Cha Cha Malone is widely known for his producer label, “I Need a Cha Cha Beat, Boy”.


“During the production of this track, I focused on bringing out the charm of ANA and it was really nice working on this project with KRAFTON,” said Cha Cha Malone, Co-CEO and Producer at H1GHR MUSIC. “I hope ANA will be a huge hit with fans around the world with this unique digital release.”


Created using KRAFTON’s advanced deep learning technologies, which include text-to-speech, ANA’s voice over SHINE are entirely based on artificial intelligence. By extending the deep learning voice model built by KRAFTON, he applied a unique voice to ANA that suits him best. ANA was developed using Unreal Engine’s hyperrealism production technology and ANA proudly displays a hyperrealistic appearance, blurring the lines between a digital character and a real human. With human features, such as baby hairs on her skin, ANA is truly unlike any other virtual human that currently exists thanks to other technologies. Facial rigging technology gently expresses the movement of the pupil, fine facial muscles and wrinkles, and allows the natural movement of joints all over the body.


To find out more about ANA and follow her on her journey to becoming a global pop star, follow her on instagram and subscribe to it Youtube channel. For more information, please visit the KRAFTON press room.


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About KRAFTON, Inc.
KRAFTON, Inc. is a collective of independent game development studios united to create innovative and engaging entertainment experiences for gamers around the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds, and 5minlab, each with their own unique expertise.


KRAFTON is responsible for leading entertainment properties, including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, Moonbreaker, TERAand ELYON. As a technology-driven company with world-class capabilities, KRAFTON seeks to expand its business areas beyond gaming, into multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.