Upcoming Global Rookies THE SSERAFIM (KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE) have released their highly anticipated music video for ‘Impurities‘.
LE SSERAFIM releases a great music video for ‘Impurities’ from their album titled Antifragile, watch
The video instantly grabs viewers by visualizing the process of mixing impurities, using a sophisticated projection technique called projection mapping. Five members, all dressed in white, perform their sleek, streamlined choreography that elevates the sound throughout the video in a concrete building.
Completed with a Hip-Hop beat and smooth chord progressions, LE SSERAFIM’s R&B track “Impurities“shares the pain and impurities they’ve endured along their journey and how these are medals of the times they’ve withstood and overcome. ‘Impurities’ is also the theme music for HYBE’s original story” Crimson Heart” which will be released later this month as a webtoon and web fiction. HUH YUNJIN is once again in the credits of “Impurities”, after appearing in the song of their debut album “Blue Flame”.
With their second EP ANTIFRAGILE, THE SSERAFIM won their title as the fastest girl group in K-pop history to enter the Billboard 200, debuting straight into the TOP 15 at #14 just six months after their debut. They are also the first and only K-pop group to debut in 2022 at the top of Billboard’s World Albums Chart.
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