Maurices has announced an exclusive collection of t-shirts featuring its first-ever Celebrity Brand Ambassador and multi-platinum country music artist Lauren Alaina, available to purchase from today, in its stores and online at Mauritius .com.
The upcoming collection is the first fashion collaboration for Lauren Alaina, who co-designed the collection, and will showcase styles for the upcoming fall and holiday seasons. The fall t-shirt collection will include shirts featuring puns and lyrics made famous by Alaina.
Known for its fun, friendly service and trusted stylists, Maurices offers a warm welcome experience across its 900 stores and is driven by a larger goal to make a positive difference in the lives of the women who are at the heart of its cities. native. Offering versatile and affordable styles, Maurices is a destination for denim, knit tops, loungewear, underwear, swimwear and accessories.
“Lauren has been a great partner and brand ambassador, and we’ve had a great time collaborating on this collection of t-shirts,” said Laura Sieger, Chief Marketing Officer. “She had lots of great ideas and we brought in consumer insights to guide our final designs. We are thrilled to see the response from her biggest fans and our loyal customers.
Lauren Alaina was announced as Maurices brand ambassador earlier this year for a one-year partnership. As the Official Presenting Sponsor of its 2022 Top of the World Tour Presented by Maurices, the brand and Lauren Alaina celebrated their hometown heroes in cities across the country with unique moments in select cities thanks to the Maurices contest.” Hometown Heroes”. This summer, Lauren Alaina and Maurices also gave all attendees of the iconic country music event in Nashville, Tennessee a free pair of Maurices jeans.
“I’m a good pair of jeans and a Southern-type t-shirt at heart,” says Lauren Alaina. “I love casual comfort with a fashionable twist, which is why I’m so excited to launch my first-ever exclusive t-shirt collection with Maurices for the upcoming fall and holiday seasons! This collaboration with Maurices has allowed me to express myself in a whole new way for my fans. The designs are a true reflection of my personality and my love of sassy puns. Be sure to shop the collection just in time for the release. ‘fall!
The collection will grow with two additional t-shirts for the holiday season, including sassy phrases.
To shop the Lauren Alaina x Maurices t-shirt collection, visit www.maurices.com/laurenalaina.