Have you heard of the Maybach project? Nope? And Drake? You have heard of him. Well, in Drake’s new music video for the song Sticky, Project Maybach is off to a somewhat dramatic start. The car itself is dramatic for sure, but more so is the fact that matte tan electric off-road concepts aren’t the typical fare we think of as rap video cars. But again, Drake tends to keep fans on their toes like that.
Who did the concept for the Maybach project?
According CarBuzz, before his passing, fashion visionary Virgil Abloh worked closely with Mercedes-Benz on the Maybach project. Although he was officially unveiled last year, shortly after Abloh’s death, his appearance in Drake’s music video is his first real outing.
In case there are any questions about the meaning of this car in the video, the lyrics of the song Sticky read: “Maybach off-road, Pyrex trap, Virgil came back through boy, damn….” Although we never get to see the Maybach project throw mud, we do get a better look at its quirky and stylish details.
What do we know about the Project Maybach concept?
First off, this luxury off-roader makes Drake look tiny. I mean, seriously. How big is this thing? With Drake sitting on the door jamb (not even on the seat), Project Maybach looks like a monster truck. It’s not a lens trick, and Drake isn’t tiny; the Maybach 4×4 measures 19 feet from toe to tip.
The other detail that can’t really be overlooked is the monochromatic prosthetic-limb-beige interior. We see, only briefly, the handful of crystals on the steering wheel and the dashboard.
Will Mercedes do the Maybach project?
There’s a better chance of Mercedes-Benz/Maybach getting into the cigarette business than there is of this concept car going into production. That said, I think the Mercedes super-luxury sub-brand could try to incorporate aspects of electric off-roading into future production cars.
According to CaBuzz, the Maybach project displays solar panels to extend electric range. This feature could easily make its way to the future Maybach EQS we’ve already seen, also still in concept form.
Just because this car isn’t likely to see production doesn’t mean it’s worthless. When Abloh designed a unique Mercedes-Benz G-Class which also did not go into production, he justified his work by saying, “My ultimate goal in this project with Mercedes-Benz is to inspire young artists, engineers , designers to challenge the status quo, in addition to experimenting with my own design abilities.
Rappers touting extremely luxurious custom cars are nothing new. Drake’s affinity for Maybach is not special. However, Drake seems to enjoy his car collection a lot. Although many of his cars aren’t exactly what you might find in a “reduction” garage, he clearly enjoys investing in rare and valuable luxury cars.
Is there a chance that Drake will end up with the Maybach project? He may have to fight DJ Khalid for that.
RELATED: Should You Buy a Luxury SUV?