Image credit: Trebel Music
Trebel Music, a streaming service that lets users download music for free, just announced that it’s going public.
The new free music app Trebel was launched in 2018 for people who “don’t want – or can’t – pay for music subscriptions”. While the colossal rise of Spotify and other music streaming platforms might suggest that the dark days of music piracy are over, sadly that is not the case. Downloading and extracting illegal streams is still present on large swaths of the Internet. Trebel Music presents itself as an ethical solution – but how does it work?
Connecticut-based Trebel, which has 3.2 million monthly active users, markets itself as the only music app that allows users to legally download songs to smartphones and tablets for offline listening. The available library of 15 million licensed songs comes from relationships with the “Big Three” labels (Sony Music Entertainment, Warner Music Group and Universal Music Group) as well as independent distributors.
Revenue is generated by Trebel Music through video and audio advertisements and branded experiences such as online surveys, as well as virtual in-app purchases. It cements itself around the idea that “music on demand is more than entertainment; it has healing powers for fans, it’s the only source of income for most artists, and it’s the most effective connective tissue between advertisers and consumers that builds brand loyalty around the music and artists they love.
Trebel says they still believe anyone able to pay for music should, but they’ve spotted an opportunity in their demographics and also to fill a gap in offline listening.
More than three billion people who stream music can’t or won’t pay for music, says Trebel, and this target audience “primarily uses music piracy sites and apps, and music-sharing platforms.” videos such as YouTube, both of which provide suboptimal experiences. for users and unfair monetization for content owners. Trebel wants to monetize these users for the benefit of artists, using ad-supported viewing to generate revenue.
In the process of filing to go public, Trebel Music says they will follow a similar business model to Spotify – not looking for short-term revenue but pushing for an expansion model, eventually expanding their content to include podcasts, books audio and cartoons.
The company claims to have a unique space in the world of streaming services by focusing on smartphones and tablets, believing that “everyone with a smartphone is a music fan and a potential user of Trebel Music”. Interestingly, in the future, the app will include gamification features like music microgames and premium features like customizable avatars.
If, as Trebel claims, its typical target consumer cannot currently be tempted by illegal downloads to support artists via streaming platforms like Apple Music, Trebel Music will hopefully offer some unique features that will make it an offer. more tempting alternative – and a way for artists to get the money they deserve.