Polaroid, a name almost synonymous with the history of photography, unveiled its plan for “The Future of Polaroid” yesterday at a swanky event in Manhattan: music.
The future is Polaroid musicand while that future departs from Polaroid’s photographic heritage, the company is trying to embrace the nostalgic properties of the instant cinematic history from which it sprang in this new venture.
Polaroid Music is part of how Polaroid plans to create what it calls a “product ecosystem” and comes in two forms. The first is a collection of four streaming audio Bluetooth speakers, which look like a combination of a 1980s Sony boombox and a 1970s Fisher Price record player.
Speaker sizes vary from the tiny P1, which is about the same size as a HomePod if you clamp it horizontally in a vise. The end of the spectrum is the P4, a more PA sized unit that would look great at a party and has an accessory rack to hold the unit at waist height.
They feature a unique dial reminiscent of the frequency dial of an analog stereo, allowing users to dial in various online music sources. Multiple speakers can be paired together to create stereo sound, but only the smallest unit, the P1, can be combined into a two-speaker stereo system by pairing two units together, reminiscent of Apple’s design sensibilities. of yesteryear.
The speakers are available in different colors, which are mainly the mainstays of the Polaroid logo in black, yellow, red and blue, but skipped the green. Some units are also available in a smoked gray.
Polaroid says it’s “obsessed” with speakers, consulting with audio experts and sound designers.
“Designed by is from the ground up to have a unique Polaroid sound. We wanted it to look like a Polaroid image,” the company explains.
The second part of Polaroid’s audio plan is a streaming music service with five channels that the company calls “sound worlds.” Each channel covers a different genre, including pop, hip hop, etc. Described as an experimental version of Internet radio. songs on the stations can’t be skipped or sped up, but the service will be ad-free “for now,” according to Polaroid.
The company says Polaroid Radio is the heart and soul of Polaroid players and they are designed to work in tandem. When connected, the dial on the speakers allows them to be controlled without touching the phone, which the company says adds to the analog experience.
“Human curation is front and center,” says Polaroid. “Each station is the vision of talented creators, artists, DJs and musicians who have selected up-and-coming tracks as well as old favorites to transport you. Tune in to stations Itchy Teeth, Polychrome, Royal Pine, Heatwave or Iris depending on each moment and each mood.
The new speakers start at $59.99 for the smaller P1 and go up to $289 for the larger P4. The P2 and P3 cost $129 and $189 respectively. All are available directly on the Polaroid website.