TheSoul Publishing unveils its first digital music artist

Having already amassed over 25,000 subscribers, Polar will reveal itself to its growing audience via an exclusive virtual watch party in Lockwood Publishing’s mobile social world, Avakin Life, where an audience of over one million daily users will have the chance to discover the music of Polar.

The new version of Polar “Close to you” will be launched on Spotify, Apple Music, YouTube Music, Deezer and Yandex.Music on October 1, 2021 with the music video premiering via an Avakin Life watch party on October 5, 2021 followed by immediate broadcast via YouTube.

Patrick WilkensVice President of Operations at TheSoul Publishing, said, “This is another big step forward for TheSoul Publishing as we continue to develop and evolve our business model by experimenting with new ways to engage with our audience. and to continue to grow beyond our billion subscribers. As a company, we are constantly looking to the future, new trends and other key areas of entertainment like games and music to help us to deliver an even better experience and new touchpoints for our fans across all of our channels and platforms.”

Olivier KernLockwood Publishing’s Chief Commercial Officer added, “Avakin Life is about expressing yourself in your own way and enjoying spending time in our world. Having multiple ways to engage our users is extremely important, which is why we have been offering live music performances for many years. With a company like TheSoul Publishing was an obvious and mutually beneficial choice and we expect great experiences both now and in the future from this exciting new partnership.”

Polar’s dedicated production team at TheSoul Publishing is already in talks with a number of well-known artists to collaborate on its upcoming release with more exciting details to follow as the studio continues to experiment with several concepts based on the metaverse.

About TheSoul Publishing

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for global audiences. One of the most prolific and popular online media companies in the world, TheSoul Publishing reaches over one billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Break. Its globally-based creative team consistently delivers engaging and irresistibly shareable content for all ages – in 19 different languages ​​– distributed through a cross-platform, social media-based network.

From cutting-edge 3D technology to eye-catching stop motion, fun live action to eye-catching music videos, inspirational craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all. TheSoul Publishing universe of well-known channels includes 5 minute craft, Cool, 123 GO!, Avocado Couple, La La Life, Frankenfood, Slick Slime Sam and Teen Z. His most watched channel, 5 minute craftis the number one DIY digital brand in the world and ranks in the top 10 of all YouTube channels.

Current initiatives include expanding to other social media, podcasting and streaming platforms, such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms including Xigua, Douyin and bilibili – along with the continued growth of its extraordinary global production team, to provide its fans with more of the content they crave.

TheSoul Publishing has won numerous accolades including “Digital Studio of the Year” at the 2021 Digiday Video and Television Awardss, a 2021 Webby Price nomination for 5-Minute Crafts, a 2020 Smooth pricing nomination (Best Brand Engagement), a pair of 2021 Shorty Price nominations (Best YouTube Presence, Best Community Engagement), a 2021 drum price nomination (video team of the year), multiple Cynopsis Digital Model D Price (Best Digital Consumer Brand – TheSoul Publishing, Best YouTube Channel – 5-Minute Crafts) and nominations (Best Branded Content Marketing), and a Media Excellence Award win (Excellence in original content).

For more information about TheSoul Publishing, visit website.

About Lockwood Publishing

Founded in 2009, Lockwood Publishing is a leading independent UK company specializing in the development of virtual worlds for mobile platforms. The award-winning team are based in Nottingham with other studios in Newcastle, Lisbon and Vilnius.

About Avakin’s life

Avakin Life is a social 3D avatar-based mobile metaverse launched in 2013. In 2021, it welcomed its 200 millionth registered user and won a third consecutive TIGA Game of the Year award. Avakin Life’s global community consists of 1.3 million daily active users, who design their avatars using over 30,000 virtual items and accessories, including real-world brands. In Avakin Life, players become avatars who explore, create, and meet others in a rich and ever-changing virtual world.

SOURCE TheSoul Publishing