Universal named launch partner for new Billboard ChartStars NFT project

Media brand Billboard has launched ChartStars, a non-fungible token (NFT)-based project of digital collectibles curated on the Flow Blockchain.

Billboard named Universal Music Group (UMG) as the project’s launch partner.

The news follows UMG announcing a partnership with NFT Snowcrash trading platform this week.

ChartStars will be an artist-driven collection of digital artwork that commemorates Billboard Charts achievements and milestones.

These collectibles will include officially licensed artwork and creations, including short music video visual clips, album photographs and more.

As Billboard’s launch partner, UMG says it will work on its roster of artists and labels to celebrate Billboard chart achievements for songs that debut in the Top 25 or reach other major hits. related to the charts.

These include, but are not limited to, length on the chart, a concurrent number of songs on the chart, and all-time highs, among other milestones.

The first ChartStars products are expected to be available for purchase in May.

Unblocked has been signed as an NFT technology partner for ChartStars. Unblocked, which is backed by Dapper Labs, the company behind NBA Top Shot, recently announced seed funding led by Tiger Global.

With Unblocked, ChartStars will accept credit card payments for digital collectibles and operate on the Flow Blockchain platform.

“We couldn’t have asked for a better launch partner than UMG, a company that, like Billboard, puts artists and fans at the center of everything they do.”

Julian Holguin, billboard

“For the first time, music fans will now have the opportunity to be forever connected to their favorite artists, sharing ownership of a moment in time,” said Julian Holguin, President of Billboard.

“These digital collectibles will celebrate and commemorate special graphic achievements with visually stunning creation. Fans will also compete for real prizes, adding an authentic layer of gamification to the entire platform.

“We couldn’t have asked for a better launch partner than UMG, a company that, like Billboard, puts artists and fans at the center of everything they do.”

“We are thrilled to collaborate on this product innovation and open up even more possibilities for our artists to maximize their creative and business potential, while forging stronger bonds with their fans.”

Michael Nash, UMG

Michael Nash, UMG’s Executive Vice President of Digital Strategy, said, “By leveraging its iconic charts for these compelling digital collectibles, Billboard is creating a groundbreaking new way for artists and fans to celebrate unique and unique achievements. cultural moments.

“We are thrilled to collaborate on this product innovation and open up even more possibilities for our artists to maximize their creative and commercial potential, while forging stronger bonds with their fans.

“These projects, which will be complemented by the creative direction of our artists, will be unique assets that every fan will want in their collections.”The music industry around the world