Warner Music and Crush Music invest in Metaverse Startup Authentic Artists

Photo Credit: Authentic Artists

San Francisco-based startup Authentic Artists has closed a strategic funding round. Warner Music and Crush Music were among the attendees.

Authentic Artists says the funding round will help accelerate the development of its AI-based metaverse music platform. The web3 company is also looking to grow its WarpSound music brand and onboard market-making partners such as Warner Music and Crush Ventures.

“We love revolutionary brands, and WarpSound is one of them,” says RTFKT co-founder Steven Vasilev. “My co-founders and I are thrilled to join the Authentic Artists team on their journey as they create the sound of the metaverse and ignite a new musical culture.”

“WMG is focused on harnessing the tools, technologies, and protocols that collectively make up Web3 to constantly open up new opportunities for our artists, songwriters, and fans to create and consume together,” adds Oana Ruxandra, Chief Digital Officer of Warner Music Group. “This partnership allows us to partner with the ambitious team of Authentic Artists as they create unique communities at the intersection of music and technology.”

Authentic Artists says its music platform powers metaverse-native virtual artists, digital collectibles like NFTs, and interactive music experiences. The platform uses deep learning, game engine, and blockchain technologies to realize its metaverse vision. “The team is completely reimagining the source, expression, and shared experience of music for audiences in the metaverse and across all connected stages,” reads the press release.

WarpSound features music ambassadors like virtual artists Nayomi, DJ Dragoon, Gnar Heart and GLiTCH. WarpSound’s WVRPS is the #1 NFT music collection on OpenSea and offers 9,999 unique, visually-driven, musical voices powered by Authentic’s generative music technology.

“Music is the lifeblood of Authentic, and we’re using new creative tools to spark a deeper connection with music and each other,” says Chris McGarry, CEO of Authentic Artists. “We are grateful to have the support of some of the most transformative brands and leaders in music and digital culture as we build the defining metaverse music platform.”