Nextbite, a leader and innovator in virtual dining solutions, today announced that producer and tech entrepreneur will.i.am has joined the growing company as an advisor. He will guide Nextbite on strategic initiatives in branding and creative marketing strategies for its delivery-only restaurant concepts.
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The music producer and leader of the Black Eyed Peas, whose 25-year music career requires ordering delivery on the road and in the studio, was frustrated with the lack of tasty and nutritious meals available for delivery. As a promoter of a healthy lifestyle, will.i.am has decided to partner with Nextbite to support its mission to bring a new range of diverse delivery-only menu options to diners across the country. .
Tied to his new role at Nextbite, will.i.am is a strict vegan and an advocate for the benefits of a plant-based diet and maintaining an active lifestyle that aligns well with virtual concept menus. growing Nextbite that include several popular vegan, Mediterranean, and Asian-inspired options.
“Nextbite has the right combination of technology and diverse menu choices that are key to redefining the digital restaurant industry,” said will.i.am, entertainment industry partnership advisor at Nextbite. “While touring and making music in the studio, I’ve eaten a lot of unhealthy, lukewarm delivered meals. Now is the time for innovation in quality menus and delivery options.”
“A key ingredient to Nextbite’s growth and momentum is through the expert guidance of advisors, and will.i.am brings cutting edge futuristic insights and connections into the evolving music and entertainment segment,” said said Alex Canter, CEO and co-founder of Nextbite. .
will.i.am’s work as a futurist and opportunity seeker began with Beats Electronics, where will.i.am became one of the founding shareholders of the company that transformed professional headphones into Beats By Dr.MT, a global bestseller of consumer electronics and fashion accessories. Beats Electronics was acquired by Apple in 2014 for US$3 billion. Building on its early successes in the consumer electronics industry, will.i.am has gone on to launch a range of its own software-focused companies integrating AI, natural language understanding, voice computing, creativity and productivity, and customer service features. as the creation of equipment and clothing for the general public.
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