Yo Gotti’s CM:10 Album Raised the Bar This Friday for New Music – VIBE.com

“Raise the Bar” is the New Music Friday column from VIBE Hip-Hop reporter Preezy Brown. Each week, he picks a hip-hop song or album that deserves your attention all weekend (but don’t worry, he’s also got an honorable mentions roundup below).

Announcing his retirement from rap at the end of last month after more than two decades in the booth, Yo Gotti delivers his swan song: CM10: free game, a two-sided project on which the Memphis titan dispenses wise words of wisdom to fellow rap artists, entrepreneurs and neighborhood superstars. Transformed from self-appointed leader to rightful tycoon, Gotti asserts himself as a seasoned trap griot who’s seen it all and done it all, providing detailed accounts of the calculated maneuvers executed along the road traveled.

Powered by standout cuts like “Collect Calls (ring ring)”, “Giving Back”, “Bad Behavior”, “If I Ever Thought” and “Strapped In Calabasas”, CM10: free game shows that while Gotti has moved past the trap, he hasn’t lost touch when it comes to serving that base’s needs. And with a “Family Tree” (project track 9) of CMG signees that includes Moneybagg Yo, Blac Youngsta, 42 Dugg and EST Gee, all of which appear on all 22 tracks on the album, Yo Gotti can rise knowing the play will continue to be told under his watchful tutelage.

One artist whose well-curated works I expect is 2 Chainz, who boasts a discography that surpasses that of most other rappers both musically and in terms of promotion. While Tity Boi has mastered the art of building excitement around his projects, his latest offering, Dope does not sellfinds the Atlanta spitter misses his footing at times, with highlights like “Kingpen,” “Outstanding,” “Million Dollars Worth of Game” and “If You Want Me To” surrounded by clunkers like “Neighbors Know My Name” and “Free BG.” Dope does not sell is ultimately a good but not great effort, as it fails to duplicate the firepower of previous 2 Chainz releases.

With the abundance of artists releasing new music every day, it’s nearly impossible for fans to fully do their due diligence on each one individually. This was the case for me when it came to the Chicago spitter SABA. While I enjoyed his appearances alongside Chance the Rapper and others, I hadn’t fully familiarized myself with all he has to offer until I pressed play. few good things, which quickly caught my attention. Returning more than three years after the release of her critically acclaimed second album, TAKE CARE OF ME, SABA resurfaced with an LP that finds the Pivot Gang leader galvanizing a clan of collaborators ranging from drill maven G Herbo (“Survivor’s Guilt”) to veteran blacksmith Black Thought, who appears on the album’s titular finale. Although my time with this release is still relatively young, “Come My Way”, “Stop That” and “2012” are just a few of the good things I stumbled upon while browsing SABA’s latest releases.

Harlem mainstays Smoke DZA and Bodega Bamz both contribute to this week’s new releases list with Mood swings and The Lost Pack, produced entirely by Real Bad Man and V Don respectively. DZA and Real Bad Man prove to be a lethal combination, as the duo focus their forces on standout selections such as “Dearly Beloved” and “Ken Patera,” assisted by Flee Lord, which feature verses from Knowledge The Pirate and Queens Connect Remy Banks. After diversifying its portfolio with a foray into Tinseltown in recent years, Bodega Bamz connects with V Don and produces a list of useful cuts highlighted by the stars “110 Keep It”, “Raise Ya Glass” and “Frontline”. Being on camera doesn’t seem to have impaired Bamz’s skills behind the mic, as he gears up well on V Don’s collection of brooding soundscapes.

My pick for this week’s dark horse release that you’d be wrong to overlook is West Coast vet Philthy Rich’s new album, Motivational goal, an awe-inspiring work that finds the ‘King of Oakland’ adding himself to his legend as one of the Bay Area’s top unsung heroes. Colliding with R&B star Jeremih on the infectious thumper “Safe” and swapping verses with Detroit Icewear rhyme Vezzo on “Sem God X Drank God,” Philthy Rich employs a cast of guest stars to help him make his offer on Motivational goalwhich ranks among the most powerful albums of this year, so far.

“Do We Have A Problem,” Nicki Minaj’s long-awaited single featuring Lil Baby, landed earlier today. So far, my reception has been mixed. The Lil Baby part of the track is a home run, and while Nicki held her end of the bargain, I honestly expected a more spirited performance from her. That’s not to say “Do We Have a Problem” is a complete dud, but rather a byproduct of my expectations given her stature as one of the greatest to ever do so. That said, I’m confident the Queens femcee is ready for a big year and has more hidden heat, as this release has the feel of a warm-up cut rather than a big comeback.

A few other tracks from this week you should consider checking out are “Tomorrow,” which features Nas and John Legend, “John Woo Flick” by Griselda, “Cigarettes” by rap star Juice WRLD, “Half Moon Mornings” by Currensy and Kayla Nicole. and Queen Key’s hot new duet, “Sneaky Link.”